With an unrepentant pop sheen, Elijah Ford & The Bloom‘s pleading “Try As You Might” is a backwards-looking motivational pep talk that happens to rock.
Set to follow up his 2011 solo debut, Upon Waking, the Austin-based Ford will release As You Were on 16 September via Nine Mile Records.
Stream “Try As You Might” below and pre-order As You Were via Bandcamp.